Stanford Marketing was engaged by Rural Australians for Refugees to develop an Interpreter Services Awareness Campaign for Greater Bendigo. The research program included the following six stages:
The objective of this campaign was to educate and inform local businesses about how and when they can use interpreter services to ensure that residents of refugee background and people from non- English speaking backgrounds feel welcome and understand the services being offered to them. The Advocacy Model was developed as a pilot program to assist these groups in regional areas and across Victoria.
The Model Toolkit developed by Stanford Marketing included: