City of Greater Bendigo

Engagement, Public Relations, Regional, Research, Strategy
About This Project

Stanford Marketing was selected by the City of Greater Bendigo to address the need for better support for the City’s small business sector.
We developed the concept of an online community to support the continually expanding small business community.
Central to the campaign was a new website portal “Supporting Local Business Bendigo” which acted as a landing page for all marketing calls to action.
The development of an online forum and social media campaign was well received by Bendigo’s small business community. Marketing deliverables included a launch function, “Ask Me Anything” online sessions, newsletters, blogs and videos.