Stanford Marketing developed and implemented a comprehensive campaign for Bendigo Telco to:
- Increase awareness of the Bendigo Telco brand
- Launch the Bendigo Enterprise Ethernet branded product in the Bendigo market
- Capture leads from BTL and ATL campaign activity via call to action messaging
- Build leads database for use in direct marketing and sales team activity
Campaign elements included social media (paid and earned), digital advertising, for radio and cinema, development of videos for point of sale and social media.